DM² -The Power of Integrated Communications

In the wake of corporate scandals, declining stock prices, shareholder lawsuits, on-going layoffs and shrinking profits, organizations are bombarded by unprecedented problems that threaten their future, if not their very survival. Senior leaders are asking how to restore investor confidence in today's uncertain climate? How to motivate employees and improve productivity with pensions and benefits shrinking and layoffs looming? How to communicate with stakeholders when the news is bad?

DM² provides communications counsel and support that will help lay a foundation for trust and a commitment to the organization's future. We work with senior leaders to maintain a voice that is credible, consistent and compelling. Through integrated communications programs, we help bring the organization's message to its key stakeholders - investors, employees, regulators, community and government officials, suppliers and customers.

Here is how the power of integrated communications can work:
  • Financial disclosure: DM² facilitates the dissemination of real-time and transparent corporate-financial information to the investment community. We extrapolate a complete, yet succinct, company snapshot from the morass of regulatory and disclosure documents. We interpret financial information and reinforce strategic objectives through executive media interviews that focus on the company's goals and future. Financial information is also tailored to employee issues and concerns, using it as a platform to discuss strategic initiatives, performance goals, productivity and employee participation.

  • Corporate turnarounds: Through media relations and direct communications, we help senior leaders restore both employee and investor confidence in the organization's future. On-going, direct, interactive communications keep investors, employees, suppliers and customers informed about progress, critical milestones, strategy and results.

  • Consolidation and restructuring: While Wall Street may applaud news about a consolidation or workforce reduction, it can send shock waves through the company and the local community. DM² consultants work with the organization's leadership to communicate sensitive news that can have far-reaching repercussions, crafting a series of integrated messages directed to key stakeholders in the organization's success -- investors, employees, the community and customers.

  • Mergers and acquisitions: Use all available media to communicate the benefits of the merger to investors and employees. Support the merger of operations and corporate cultures with on-going leadership communications on the vision for the new entity. Supply critical information on implementation, changes, goals and expectations.

  • Crisis communications: DM² consultants, assisted by our support network of specialists, are experienced in handling crises ranging from accidents to natural disasters, financial and legal crises to terrorist threats. With a focus on prevention and preparedness, we assist in creating a crisis management team and training corporate spokespersons. When crises do occur, DM² provides experienced counsel and instantaneous support to deliver time-sensitive critical messages to all audiences impacted by the crisis.

  • Litigation support: The media plays a pivotal role in the corporate and shareholder litigation arena. Investors, customers, employees, and the legal community all read news reports on litigation. Never before has the news media covered judicial proceedings in such depth, providing opportunities for organizations to present their case to the public. When litigation is pending, direct communication to investors or employees may be suspect or disallowed. Media coverage can offer litigants important opportunities to present their case, as well as to tell their larger stories, to the organization's stakeholders. Our media team has worked with defendants, plaintiffs, and prosecutorial teams on civil and criminal cases including securities fraud, healthcare fraud and torts cases.

  • Corporate ethics and governance: Assist organizations in adopting best practices in corporate governance. Help build investor and employee confidence in the ethics and integrity of the organization. Maintain open communications channels for all stakeholders to access senior management and independent directors.